NEWS

Hydration has evolved from a basic health necessity to a prominent lifestyle trend, reshaping the beverage industry. Global Data's insights* reveal that water is no longer just a neutral thirst-quencher; it's emerging as the new soft drink, driven by consumers' growing focus on health, wellness, and sustainability.

Taurine, a common ingredient in some energy drinks, is making headlines again–and this time it's not for a cattle-related rumor. A recent study published in the journal Nature has found that taurine, an amino acid naturally produced in the body and found in foods like meat and fish, might drive the growth of leukemia.

The fast-moving consumer goods (FMCG) sector across Europe is currently experiencing a dynamic period, marked by evolving consumer behaviours and economic pressures. Several key trends are shaping the industry:

Expanding Horizons: Digital Strategies for New Market Success. In todays interconnected world, businesses are no longer confined by geographical boundaries. The digital age has opened up 1 a plethora of opportunities for companies to expand their reach and tap into new markets. However, successful market expansion requires a strategic approach that...